KIDZ ECONOMY ENTREPRENEURSHIP SERIES · COURSE 2 OF 3
P.I.T.C.H.
Market
The Founder Sessions · Product · Insight · Target · Compete · Hustle
Where students become founder-advisors — not just students.
A fully gamified program for students aged 8–11 — run as a school CCA, an in-school enrichment block, or a holiday camp — where rival advisory firms diagnose real founders' businesses and out-think an AI analyst, one high-stakes case at a time.
8–10
WEEKS
50
MIN / LESSON
8–11
AGE GROUP
MAX
Your firm's AI analyst — the robot with all the data, and the one your students learn to out-think.
The only program where students advise real founders, build winning pitches, and learn how a business actually makes money — all before they turn 12.
THE PROBLEM
Kids are full of business ideas — but never learn whether an idea actually works.
Every child has dreamed up a product, a stall, a "what if we sold…". What they're never taught is the part that decides whether an idea survives: does it make money on a single sale, who is it really for, and what does a deal actually cost? That gap is exactly where good ideas quietly fail.
P.I.T.C.H. closes it the way real founders learn — not from a textbook, but by sitting in the advisor's chair, diagnosing real businesses, and making calls with consequences from the very first lesson.
9 in 10
new businesses don't survive — most for reasons a sharper early decision could have caught.
Most
schools never teach how a business actually earns, prices, or raises money.
Age 10–12
is when ambition and ideas take off — the window to teach judgment, not just enthusiasm.
HOW IT WORKS
A consulting drama where every firm competes to out-think the room.
📰
The Advisory Firm
Students form rival startup consultancies and compete, case by case, to give the sharpest advice in the room.
🔎
Real Founder Cases
Each lesson brings a real founder's business to diagnose. Firms hunt for what's broken — before MAX, the AI analyst, does.
💰
KC Fees + Insight
Firms earn KC fees for strong work and Insight for sharp thinking — two live scores climbing a season-long Leaderboard.
🎤
Stand & Deliver
Every lesson ends with firms on their feet, pitching their recommendation to "the investor" under a ticking clock.
WHY IT MATTERS
Founder thinking isn't just a business skill. It's how you read the world.
🧠
Experience Over Instruction
Students don't hear about unit economics — they catch a business losing money on every sale, and feel why it matters.
🎭
Story-Driven Engagement
MAX and three real founders — Priya, Daniel and Maya — carry a story that builds week to week. Kids come back to see what happens.
💡
Concepts That Stick
When students wrestle a real investment decision to protect a founder's business, they understand what money truly costs in a way no definition could teach.
LEARNING OBJECTIVES
What the program sets out to teach.
01
Understand how a business actually makes — or loses — money.
02
Find who a product is really for, and what they truly want.
03
Pitch an idea so clearly that people buy in.
04
Make sharp, honest decisions under real pressure and uncertainty.
PROGRAM JOURNEY
A serialized story across up to 10 lessons — 7 core, 2 supplementary, and a finale.
1
The Firm Opens
Students form their advisory firms and take on their first founder clients — learning to look past a good idea and see whether a business really works.
2
The Big Client
A major founder arrives with make-or-break choices. The cases get harder, the stakes climb, and every firm's reputation is on the line.
3
The Showcase Finale
It all builds to a finale where a founder's real decision is revealed — and the season's sharpest firm is crowned.
Every lesson is a self-contained case with its own cliffhanger — so students leave each week wanting to know what happens next.
LEARNING OUTCOMES
What your student walks away able to do.
Read a business honestly
Your student will ask the real question does this make money on one sale? before getting swept up in an idea.
Find the real customer
Having read real evidence, they'll spot who a product is truly for, instead of assuming "everyone."
Pitch with clarity
They'll lead with the benefit and say it so simply anyone instantly understands and wants it.
Weigh a trade-off
They'll make a decision and name what it costs — because they've defended one out loud, under pressure.
Spot the catch in a deal
After weighing a real investment deal, "free money with strings" is a trap they'll recognise for life.
Advise and adapt
They'll give honest, hard advice and change course fast when the facts change — the core of good judgment.
DURATION & SCHEDULE
Designed to flex into a CCA, an enrichment block, or a holiday camp.
📅
8–10 weeks
per program
📆
Flexible
weekly CCA, enrichment or camp
🗓
T1–T3
terms available
Runs as a weekly after-school CCA, an in-school enrichment block, or a condensed holiday camp. The core lessons plus the Finale make the complete experience; longer runs add supplementary lessons. Sessions flex from 40–60 minutes to fit your timetable.
PRICING & BOOKING
Flexible pricing — tailored to how you'll run it.
Cost depends on your format, cohort size and term, so we keep it simple: tell us how you'd like to run it and we'll send a tailored quote. Whether you're a teacher, a CCA coordinator, or booking for a whole school, we'll find the right fit.
🧑🏫
Teachers
Want to run it with your class? Get in touch and we'll size it for your group.
🗂️
A CCA coordinator
Planning your enrichment or CCA line-up? We'll quote across your cohorts and terms.
🏫
A whole school
Rolling it out across year groups or sites? Ask about school and series pricing.
WHAT SCHOOLS ARE SAYING
Real results from real classrooms.
"By the third lesson my students were arguing about whether a business actually made money — and backing it with reasons. I've never seen them this sharp."
CCA Coordinator
International School, Singapore · sample
"The 'out-think the robot' hook is genius. They genuinely want to catch MAX out, and the financial concepts stick because of it."
Year 6 Teacher
International School, Malaysia · sample
"My son came home explaining why 'selling more' can lose you money. He's ten. That conversation alone was worth it."
Parent
International School, Singapore · sample
FREQUENTLY ASKED QUESTIONS
Everything you need to know before booking.
ANNUAL FLAGSHIP EVENT · SINGAPORE
The
Financial Games
Once a year, Kidz Economy partner schools come together for a two-day financial-literacy competition. Students who have completed a Kidz Economy program compete across seven medal events — applying everything they've learned in a format that feels like a championship, not a classroom.
Every event awards individual medals to the top three teams. A running medal tally determines the overall school champion — who takes home the Financial Games Travelling Trophy.
SAT + SUN
WEEKS
3 HRS
PER DAY
7
MEDAL EVENTS
4
STUDENTS PER TEAM
🥇
5 pts
Gold
🥈
3 pts
Silver
🥉
1 pt
Bronze
SGD 100 / student
Partner school entry