KIDZ ECONOMY ENTREPRENEURSHIP SERIES · COURSE 2 OF 3
P.I.T.C.H.
Market
Product · Insight · Target · Compete · Hustle
Students don't just learn about business. They run one.
A live market competition program where Years 4–6 students build a real business, compete for real customers, and discover what separates a great idea from a great business — week by week.
8–10
WEEKS
Yr 4–6
AGE GROUP
50
MIN / LESSON
SGD 35
PER STUDENT / LESSON
MAX
Market Analysis eXpert — brilliant with data, consistently wrong about people
The only after-school program where students run a live competing business every single week — and discover that winning customers requires more than a great product.
THE PROBLEM
Most students learn entrepreneurship in theory. P.I.T.C.H. makes them do it in practice.
Building something is the beginning. Selling it is the real test. P.I.T.C.H. puts student businesses into a live classroom market from Lesson 1 — competing for real customers, responding to real competition, and discovering that pricing, differentiation, and the quality of a pitch matter just as much as the product itself.
MAX — the program's robot business analyst — processes market data, makes predictions, and is consistently surprised by what students actually do. Because MAX understands numbers but not people. And the most important things about business are about people.
6
Business categories to choose from at Lesson 1. One per team. Yours for the whole program.
Teams choose one of six business categories at Lesson 1 — Gaming & Digital Entertainment, Collectibles & Trading, Food & Drink, Fashion & Accessories, DIY Crafts, or STEM Inventions. They name their business, define their brand, and keep that identity for the whole program. What changes every week is the challenge they face and the strategy they use to win customers.
70%
Of the time, students outperform MAX's market predictions. The other 30% keeps things interesting.
1
Live market round every lesson. Real Customer Cards. Real Kidz Cash. Real competition.
HOW IT WORKS
One business. Eight weeks.
One live market.
Every lesson, students open their Market Dispatch — updates on four fictional businesses navigating the same market challenges students will face that week. MAX reacts. Students react to MAX. Then the concept Drill teaches them the tool they need. Then the market opens.
📰
The Market Dispatch
Every lesson opens with updates on four fictional businesses — ZAPP, ROOTS, GLITCH and STRIDE. One scenario, one question: what would you have done differently? Students also pick one business to back for the whole season.
🤖
MAX's Hot Take
MAX analyses the market data and makes a confident prediction about who will win the week's Customer Cards. MAX is right about 30% of the time. Students keep a running tally. The tally is revealed at the Finale.
🛒
The Market Round
Customer Cards circulate. Students visit stalls, hear pitches, and spend their cards based on which business best meets their stated need. The visit rule and Loyalty Token system ensure genuine competition — not just friends buying from friends.
🏦
The Bank Exchange
Teams count their Customer Cards and exchange them for Kidz Cash at the Bank. Revenue accumulates across the whole program. The team with the highest total at the Finale wins — not just the best single week.
THE JOURNEY
Seven concepts. Seven market rounds. One escalating competition.
Lesson 1: Open for Business
Teams establish their business identity and compete in their first market round with minimal preparation. The chaos of a first trading day teaches more than any slide could.
Lesson 2: Know Your Customer
First round results reveal who was actually buying — and why. Students define their target customer before round two and discover that selling to everyone means selling to no one.
Lesson 3: Price It Right
Cost structures, margins and the brutal mathematics of pricing. MAX's strongest lesson. Students who ignored their costs feel it directly in their revenue.
Lesson 4: Stand Out or Blend In
Two businesses in similar categories must differentiate or split their customers. The Drill forces every team to articulate what makes them genuinely different from every competitor in the room.
Lesson 5: The Pitch
No pricing change, no product change. Pure pitch quality determines the outcome. MAX predicts the winner based on data. Students who pitch with energy and connection beat the prediction convincingly.
Lessons 6–7: Resilience & Final Push
An external market disruption hits every business. Teams adapt or suffer. Then Lesson 7 — the Season Investment reveal, the final regular market round, and everything on the line before the Finale.
LEARNING OUTCOMES
What your student walks away able to do.
Read a market
Your student will understand that markets are made of people with needs — and that understanding those needs is more valuable than having the best product.
Price with confidence
After calculating cost structures and watching pricing decisions play out in a live market, your student will never set a price without thinking about margin.
Differentiate under pressure
Your student will be able to articulate clearly why their business is different from every competitor — and why that difference matters to a specific customer.
Pitch with confidence
Eight weeks of market rounds means eight weeks of pitching under real competitive pressure. Your student will leave able to sell an idea in 60 seconds to a sceptical audience.
Adapt when the market turns
The resilience lesson is built into the program structure — students face a market disruption they didn't see coming and have to respond. That experience stays with them.
Think strategically, not just creatively
P.I.T.C.H. teaches students that running a business requires thinking several moves ahead — not just having a good idea and hoping customers find it.
DURATION & SCHEDULE
Designed to fit seamlessly into your school's CCA calendar.
📅
8–10
WEEKS PER PROGRAM
📆
1×
PER WEEK, AFTER SCHOOL
🗓
T1–T3
TERMS AVAILABLE
How the program length works. Every school receives the same 7 core lessons plus the Finale — that's the complete 8-week program. Schools with 9-week terms add Supplementary Lesson A (Passive Income Power) before the Finale. Schools with 10-week terms add both Supplementary A and B (The Market Recovery) before the Finale. Every program length delivers a complete financial education. Lessons can be adjusted between 40–60 minutes to fit your CCA slot.
PRICING
Simple, transparent pricing. Everything included.
PER STUDENT, PER LESSON
SGD 35
All materials included · No hidden costs
All physical resources (Customer Cards, Loyalty Tokens, Kidz Cash)
Market Dispatch updates and MAX Prediction Board
Experienced Kidz Economy instructor
Market Day Finale coordination
Certificate of completion for every student
Minimum Cohort
Programs run with a minimum of 6 students. The classroom economy works best with 8–18 students per cohort — enough for a competitive market without losing the personal touch.
What's Included
Every SGD 35 covers one complete lesson including all physical materials, the facilitator, and program management. Customer Cards, Loyalty Tokens, Kidz Cash, Market Dispatch updates and the MAX Prediction Board are all included. No hidden charges.
Example Cost
A school running P.I.T.C.H. for 10 students over 8 weeks pays SGD 2,800 total — a complete live market business education for less than SGD 350 per student.
Series Pricing
P.I.T.C.H. is Course 2 of the Kidz Economy Entrepreneurship Series. Schools running both B.U.I.L.D. and P.I.T.C.H. receive priority booking and series pricing — contact us to discuss.
FREQUENTLY ASKED QUESTIONS
Everything you need to know before booking.
READY TO BRING P.I.T.C.H. TO YOUR SCHOOL?
Give your students the most important business lesson there is — learn to sell.
The ability to pitch, compete and adapt in a real market is the skill that separates entrepreneurs who succeed from those who don't. P.I.T.C.H. builds that skill from the ground up.
We respond within 2 business days · Programs available Terms 1, 2 and 3
ANNUAL FLAGSHIP EVENT · SINGAPORE
The
Financial Games
Once a year, Kidz Economy partner schools come together for a two-day financial literacy competition. Students who have completed L.I.F.E. Agency compete across seven medal events — applying everything they've learned in a format that feels like a championship, not a classroom.
Every event awards individual medals to the top three teams. A running medal tally determines the overall school champion — who takes home the Financial Games Travelling Trophy.
SAT + SUN
WEEKS
3 HRS
PER DAY
7
MEDAL EVENTS
4
STUDENTS PER TEAM
🥇
5 pts
Gold
🥈
3 pts
Silver
🥉
1 pt
Bronze
SGD 100 / student
Partner school entry